A mission statement is perhaps the most prominent thing about your restaurant. If you want your business to catch the eye of everyone, then you need to create a restaurant mission statement that really sticks in the minds of people and inspires them to come back again and again. A mission statement is the “why” of your restaurant. It tells why you are doing what you are doing. It is a consistent statement that helps you stick to the standards you envision and separates you from the others. Your business gets easier to handle in times of tough choices because you know that you need to propagate your mission statement in all choices. Let’s discuss some important things to remember while choosing a mission statement:
#1 What Does Your Restaurant Do?
One of the first things you need to do while writing a mission statement is to think about what you aim to serve people. The type of food, the quality, the service and online food delivery that you’ll be providing to customers, et cetera, are the factors that should be kept in mind. It is also important that you should consider the environment your employees will be experiencing while working in a restaurant. You will have some idea of what you want when you give some thoughts on these things.
#2 How Will Your Restaurant Help The World?
Thinking about your community and the world is something that should be in your mind if you want to make a genuine impact. Your mission statement must reflect our society and benefit it in some way. Try to find out how your business will make a difference in the world and work towards making our society a better place. You can also look for climate-friendly options in this process. This will make you think in a broader perspective.
#3 Keep It Simple and Concise:
You don’t have to write a big paragraph or an essay on your restaurant in the mission statement. Brainstorm your thoughts and come up with a simple, organized statement that portrays the work of your restaurant in a concise statement. In a fast-paced world, no one has the time to read long mission statements, and it does not leave a long-lasting impression on people. Plus, if you have it all shortened down to an efficient length, it will be better and easier for you and everyone working on it to understand and follow it.
#4 Think for A Longer Term:
Always think long term when it comes to a mission statement. Your long-term plans must eventually be visualized and put into perspective as your business will grow in the future, and your mission statement will be the cornerstone of what you do. So, when you’re planning a restaurant mission statement, make sure it’ll work in the long run.
#5 Don’t Hesitate to Change It:
If you’ve come up with a mission statement by now, then it’s great! But if you think your business might change its priorities later, then don’t hesitate to change the mission statement. Many brands change their mission statements if their philosophies and services change, and it’s completely alright to do so.
In a nutshell, if you are looking for a striking mission statement, you have to think of a concise bold statement that reflects how your restaurant will be impacting customers, employees, and the community.